Project Description


CSR project dedicated to community, organized by PLAN B and KAUFLAND ROMÂNIA. The main purpose of the project is to encourage and motivate KAUFLAND’s clients to overcome the emotions caused by the pandemic using the seventh art – the movie.

The drive-in movie projections were presented free of charge in the parking of Kaufland stores in Bucharest, Constanța and Năvodari. Without exception, the movies promoted positive messages, about the power to overcome obstacles, about the importance of finding joy in life and about helping others.